Improve retention

See decline before it becomes churn.

Use RFM, declining activity and value-aware win-back journeys.

01

CHALLENGE

Churn is gradual. Signals decline over time and disappear inside averages.

02

HOW THE PLATFORM DETECTS IT

Recency, frequency, value, app activity and changing order intervals.

03

HOW TO MEASURE

Cohort retention, reactivation rate and returning revenue share.

EXAMPLE JOURNEY

From signal to measurable outcome.

  1. 01Active
  2. 02Declining
  3. 03Rescue
  4. 04Reactivated

PRODUCTS USED

One outcome, several connected modules.

Commerce Growth OS

Turn every customer journey into a growth opportunity.