CHALLENGE
Improve retention
See decline before it becomes churn.
Use RFM, declining activity and value-aware win-back journeys.
HOW THE PLATFORM DETECTS IT
Recency, frequency, value, app activity and changing order intervals.
HOW TO MEASURE
Cohort retention, reactivation rate and returning revenue share.
EXAMPLE JOURNEY
From signal to measurable outcome.
- 01Active
- 02Declining
- 03Rescue
- 04Reactivated
PRODUCTS USED
One outcome, several connected modules.
Commerce Growth OS